When you're a small nonprofit, it can be challenging to access help from marketing professionals. So, when Altria's brand management group called for applications a few months ago for their annual CreateAthon, we quickly applied. A CreateAthon is a 24-hour pro bono marketing marathon during which professionals and/or students develop marketing strategies and creative materials that can help nonprofit organizations meet specific marketing objectives and increase their overall marketing capacity.
Studio Two Three was one of several Richmond non-profits selected to be the focus of Altria's CreateAthon teams, and today they shared recommendations and ideas with us following their 24-hour creative marathon. They focused on ways to increase awareness of our classes and events through our website, printed materials, social media and email as well.
We met with our CreateAthon team, headed by Rachel Nichols, at Altria and here at the studio, and on Nov. 8 we attended the reveal of what they came up with for us to consider in their 24-hour work session. They walked us through their strategies and recommendations for both print and digital marketing media, answering questions and explaining their thoughts.
"We loved so many of their ideas and have already implemented quite a few," says Ashley Hawkins, Studio Two Three executive director. "They helped us with our tag line, web site organization, class promotion ideas, event possibilities and more, all designed to raise community awareness about Studio Two Three."
Many thanks to our Altria team, a great group who took an enthusiastic interest in what we do and worked hard to come up with a plan for us.